If you have a product that you want to sell in stores, it is important to make sure that you have a display that attracts the attention of potential customers and allows everyone to know what your product does. Cardboard displays are often the most affordable option. If you plan to have a cardboard display made to promote your products in stores, use the guide below to learn how to have the perfect display created.
Determine How Large the Display Can Be
The first thing you need to do is you need to talk to the business owners where the display will be used. You want to be sure to find out how much space they will have available for the display so that you can have it created to meet those parameters. If you have a display made that is too large, the owner will not be able to use it, which will make it a waste.
Determine How to Make the Display Flashy and Unique
The display needs to grab the attention of potential buyers. Have bright, colorful images on the sides and front of the display so that they can pique someone's curiosity as they are approaching the display. You can also add lighting to the display to make it even more eye-catching. Blinking lights will surely grab potential buyers' attention.
Include a Video Screen to Let Buyers Know What Your Product Does
If your product is new and no one knows what it is intended to do, consider adding a video screen to the top of the display for potential buyers to be able to watch. Being able to see what the product does can help to boost sales because buyers will know what to expect. You can add sound to the video as well, but you want to be sure that the sound can be adjusted so that stores can set it at the right level for their particular store. If it is blaring, they may not be as inclined to show the video as they would be if they could adjust the volume.
When you bring the cardboard display to the store, set it up yourself to show the stores how you intended to have it displayed. Some stores will restock it for you when the product gets low, while others will require you to restock it on your own. Be sure to find out at which stores you need to restock your product yourself to ensure that your display is always well stocked.